A whole new category of coffee

In 2011, we noticed there was a gap in the coffee market. Even with the multitude of options we had in the Pacific Northwest, coffee came in pretty much only two choices: regular and decaf. So, we introduced low-acid trücup to the world… a whole new category of coffee.

How do we make trücup both drinkable and delicious? First, we select a premium blend of coffee beans from all over the world. Then, using a proprietary, natural process, we remove acids that can be harmful to your stomach and that create a bitter taste – but leave in all the flavor, aroma and caffeine.

trücup can be a great option if you suffer from heartburn or other stomach issues that are irritated by coffee. Or if you just want to enjoy a great-tasting coffee that’s smooth and satisfying.

While trücup is low on acid, we’re high on fun: all of our five different roasts are inspired by classic rock songs. So whether you like your coffee light like an acoustic guitar or strong like a drum solo, you’re sure to find a coffee that rocks.

~ The founders of trücup coffee

Our Team


Andy, Partner

Andy is our guide, conscience and visionary. He makes sure trücup is growing, providing the best products possible and always living up to our values. Family and golf are his other obsessions.

  • First Concert: Cecilio & Kapono 1975 at the Waikiki Shell
  • Favorite Roast: You’ve Got a Blend, Espresso
  • How he takes his low-acid coffee: The drink depends on the day: drip when the schedule is hectic. Pour-over when he has more time and French Press when just chilling.

Joanie, Partner

Joanie is our percolator. Her endless energy and double-shot drive are always moving us forward and finding ways to do things differently. Always on the go, it’s no surprise that away from trücup she loves hiking, cycling, cross-country skiing and international travel.

  • First concert: Bee Gees
  • Favorite Roast: Dark as Night, because it’s daring and passionate, just like her.
  • How she takes her low-acid coffee: Espresso - 1/2 Americano, half steamed oat milk.

RJ, Coffee Specialist + Logistics

With almost 40 years in and around the coffee business, RJ oversees green coffee acquisition, roasting, logistics and quality control. He also manages online fulfillment. In his spare time, RJ loves to travel with his wife, Barbara, and spend time with their 5 (soon to be 6) grandchildren!

  • First concert: The Beatles, August 21, 1964.  Tickets were FIVE DOLLARS! That’s only $1.25 per Beatle.
  • Favorite Roast: Heart of Bold in a Single Serve Pod, Dark as Night in a Chemex.
  • How he takes his low-acid coffee: No additives ever – just black!

Noelle, Sales + Marketing Director

Bringing high visibility to low-acid coffee, Noelle utilizes her communication, networking and public relations skills to promote the trücup brand through multiple venues. In her downtime, you'll find Noelle playing in nature, reading books or gourmet cooking with her husband.

  • First concert: Jethro Tull, 1992
  • Favorite Roast: Heart of Bold
  • How she takes her low-acid coffee: Typically, a pour over with Califia's French Vanilla Almond Milk Creamer.

Hannah, Marketing Manager

Hannah uses her creativity to showcase trücup’s brand and connect with our audience on all digital platforms. She’s a huge rock n’ roll fan, enjoys going to concerts, traveling, and yoga.

  • First concert: Ozzfest 2001—"All Aboooooard—haha!”
  • Favorite Roast: Dark as Night, French roast.
  • How she takes her low-acid coffee: French press latte with coconut + almond vanilla creamer.

Staying trü to the planet

Headquartered in Seattle, we are passionate about our waterways and keeping them healthy for future generations. So, we became an annual sponsor of the Puget Soundkeeper Alliance in 2019. Puget Soundkeeper is a Seattle-based non-profit organization that works to protect and preserve the waterways of the Puget Sound.

Eight million tons of plastic enters the ocean every year and at trücup, we are always looking for ways to increase our impact with action. In May 2021, we hosted a clean-up at our local beach Golden Gardens, where we picked up 30 pounds of trash!

"Being able to enjoy my dark roast coffee without the acid has been such a game changer and I can't thank trücup enough for making a coffee that works so well for those of us with gut health issues!"
~ Natalie K.

"I was able to try a couple of the pods. They are amazing! I really like to pod design. It appears much more efficient and environmentally friendly. I wish they all came this way."
~ Scott L. Rindenow, "The Gotta Get it Guy!"

"My husband is a committed, serious coffee drinker despite having very serious stomach acid issues for over 10 years. He started drinking trücup and loves the bold flavor and has noticed he takes a lot less stomach acid medicine on the days that he drinks this."
~ Jasmine K.

"The only bad thing about this coffee is that you won’t want to drink any other kind after you have it. Love it, love it, love it!"
~ Sarah P.

"I purchased trücup as a gift for my daughter. She has ulcers and can’t drink her beloved coffee but this works well for her. She’s happy and I’m happy."
~ Jack B.

"I was unable to drink coffee or tea due to health issues and I have had no problems with trücup low-acid coffee. Thank goodness, I can finally enjoy a cup of java."
~ Sharon