the way coffee should be

Like all good stories, this one starts in the upper left-hand corner.

Of the country that is.

Born in the Pacific Northwest, trücup uses a completely natural, proprietary process to reduce the acids found in coffee that can be rough on delicate digestive systems.

In short, the old cliché of “Less is More” finally makes sense.

If there’s less acid, you can enjoy more coffee.

Simple as that.