trü story:

our light roast is up to 4.6 times less acidic.

Let's talk PH

Lower acid levels are all about pH, which stands for potential of hydrogen. Anything containing acid (which is just about everything you eat or drink) affects your pH level. And the higher the pH level, the lower the acid. Got that?

The test of a trü winner

According to our test results, trücup Born To Be Mild (Light Roast) clocked in at an impressive 5.74 pH level – making it 1.7 to 4.6 times less acidic than light roasts from some of the leading national coffee brands.
Why did we choose our light roast as the benchmark? We like to go by the motto “better safe than sorry.” And since all other trücup blends have a higher pH than Born to the Mild, we thought we’d be humble (for once) and show you our least likely advantage.