MORE TASTE. LESS ACID. EVERYBODY WINS.

trücup is 60% less acidic than some of the leading national coffee brands. Using a natural process to remove acids that can be harmful to the stomach, we leave in all the flavor, caffeine and aroma, producing a smooth, delicious cup of coffee. We wanted to have a little fun with the names of our roasts, so with the radio cranked all the way up, we decided on “Stuck in the Middle” for our medium roast after the song playing on the radio. Inspiration struck and we named all our roasts after classic rock songs! No matter how you like your coffee, you can find one that’s trüe for you – just like the classics.